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National Spelling Bee
Concept Development, Copywriter | Ad Campaign
Over the years, Starbucks has become more famous for misspelling names than serving coffee.
Let's admit they need some help with spelling by announcing Starbucks as the sponsor of the National Spelling Bee.
All finalists receive sponsorships through the Starbucks College Achievement Plan.
Whatever will John Oliver think of this?
A Moment of Caffeine-Fueled Earnesty
A Bee-utiful New Visual Identity
We wanted to create a unique, instantly recognizable aesthetic that brings the chaotic hand-drawn excitement of school days to life while feeling right for both partners.
An Activation Taking Misspelling to the Streets
As part of the build up to this announcement, Starbucks will covertly misspell it’s name for a week to drive a media frenzy.
Alec Zbornak (Concept Development, Writer)
Andy Zhao (Artistic Director)
Gabrielle Sehringer (Mentor)
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